
- Award
- Honorable Mention
- Professor
- Ming Tai
- School
- ArtCenter College of Design
- Art Center College of Design
- Student
- Angad Singh
- Category
- Design
- Branding
- Country
- United States of America
- Award
- Honorable Mention
- Professor
- Ming Tai
- School
- ArtCenter College of Design
- Art Center College of Design
- Student
- Angad Singh
- Category
- Design
- Branding
- Country
- United States of America
- Title
- Manchester United Rebrand
Assignment
The purpose of this project was to rebrand an existing entity with a strong broadcast outlet. I chose to rebrand Manchester United, one of the most popular soccer clubs in the world and a team that is very close to my heart.
Approach
The goal was to celebrate the club's illustrious history and project it into the future with a new found energy reminiscent of the current, youthful team and management.
Results
The project consisted of a new identity that takes its cues from the old logo's shield, the pitchfork and the letter "M", a print campaign designed to channel the energy of the team and its fans out in the world, and a digital campaign to promote and broadcast games on the dedicated streaming service.
Contact Information
- Company Name
- Art Center College of Design
- Phone
- 6262221764
- angadsingh116@gmail.com
- Website
- artcenter.edu
- Address
- 265 South Arroyo Parkway
Pasadena, CA
91105 US