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The purpose of this project was to rebrand an existing entity with a strong broadcast outlet. I chose to rebrand Manchester United, one of the most popular soccer clubs in the world and a team that is very close to my heart.
The goal was to celebrate the club's illustrious history and project it into the future with a new found energy reminiscent of the current, youthful team and management.
The project consisted of a new identity that takes its cues from the old logo's shield, the pitchfork and the letter "M", a print campaign designed to channel the energy of the team and its fans out in the world, and a digital campaign to promote and broadcast games on the dedicated streaming service.