Translate viewers’ basic knowledge and assumptions about Ernest Hemingway as a writer and personality, and bring them to the edge of their seats with the dramatic story of Hemingway’s personal life, wild adventures, and literary accomplishments that are all still surprising today.
Approach
Take a very recognizable portrait image of Hemingway and reconstruct it with words from his literary creations, to create an engaging piece of art that promises a new look at the man.
Results
The key art drove interest and awareness for the film, and was repurposed for social and digital, driving tune-in and streaming views.
