Assignment: Create a mark for a potential startup company using image + image and/or image + type. Once conceived, the goal was to aesthetically portray what the company does; providing on demand dry cleaning and laundry to its customers around the clock.
Approach: The mark for On Demand Dry Cleaning + Laundry was created by using shapes (the circular door of the washer) and common objects and elements (hangers and time) used or resourced during the cleaning process. By combining these objects, I was able to replace the hands on a clock with the hanger to represent a startup that provides dry cleaning and laundry services to their customers around the clock and when it's most convenient for them.
Result: Overall this mark has clear readability, simplicity, weight, concept, and showcases the main service of the startup.