Clothing is still gendered these days, even with a push for more inclusivity and a rejection of binaries. These borders can have a lasting negative effect on children, and crush their natural unique spirit. Kids don’t care about labels; they just want to wear what makes them happy! Children are a testament to how we adults should live life too—free of restrictions and attempts to appease or make other people happy. Playwear has no gendered sections or colors so every kid can wear every piece. Each parent can take the playwear style quiz and their child will be sorted into a style group based on their preferences.

Through interviews with key stakeholders, parent surveys, and exhaustive research, Heather built an entire brand ecosystem including a logo, website, clothing, apparel, packaging, and a thoughtful style questionnaire designed to tailor Playwear's clothing options to each user. The result is a brand that accomplishes what it sets out to do; provide a source for fun, creative, and functional clothing for kids—regardless of their gender.