Le Beau is a Toronto based French-style patisserie with an aesthetically pleasing atmosphere and superior desserts.
The idea was to create a simple but distinctive logo with a balance of contemporary and classic. A tiny art deco hint reflects the overall visual impression from an old Toronto and is used as a reference to French cultural heritage.
First of all the logo represents personal feelings and professional approach of the owners. It helps to communicate a high level of quality, authentical recipes, and craftsmanship. Despite some retro allusions, the logo looks quite modern and clean.