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Develop packaging & identity for the world of Leftie Wines that creatively disrupt and inspire the wine category.
To pay homage to our secondary fermented wines with fruit, we literally exposed the mind of the Leftie team, uncovering a unique world of creativity & ingenuity that truly broke the proverbial box both in wine packaging and making. This narrative blossomed through custom scratchboard illustrations, each depicting a rich world full of whimsy to investigate. Irreverent, playful branding and language further pushed the unique perspective on a full wrap label.
Incubated in test markets, recently went national.