To pay homage to our secondary fermented wines with fruit, we literally exposed the mind of the Leftie team, uncovering a unique world of creativity & ingenuity that truly broke the proverbial box both in wine packaging and making. This narrative blossomed through custom scratchboard illustrations, each depicting a rich world full of whimsy to investigate. Irreverent, playful branding and language further pushed the unique perspective on a full wrap label.
