
- Agency
- Gallo Creative
- Client
- E&J Gallo Winery, Innovation
- Designer
- Jordi Camps
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Leftie Wines
- Agency
- Gallo Creative
- Client
- E&J Gallo Winery, Innovation
- Designer
- Jordi Camps
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Leftie Wines
- Art Director
- Kiro Mann
- Illustrator
- Kent Barton
- Design Firm
- Gallo Creative
- Account Director
- Steve Antone
Assignment
Develop packaging & identity for the world of Leftie Wines that creatively disrupt and inspire the wine category.
Approach
To pay homage to our secondary fermented wines with fruit, we literally exposed the mind of the Leftie team, uncovering a unique world of creativity & ingenuity that truly broke the proverbial box both in wine packaging and making. This narrative blossomed through custom scratchboard illustrations, each depicting a rich world full of whimsy to investigate. Irreverent, playful branding and language further pushed the unique perspective on a full wrap label.
Results
Incubated in test markets, recently went national.
Contact Information
- Company Name
- E&J Gallo Winery
- Phone
- 209-341-6431
- Scott.Elia@ejgallo.com
- Website
- www.gallo.com
- Address
- 600 Yosemite Blvd
DCB, 2nd Floor, Creative
Modesto, CA
95354 US