Director: Matt Kramer / Surrender Pictures Editor: Jon Hart; Dave Seekamp / Surrender Pictures Copywriter: Jennifer Krasinski
Create a video that showcases Roy Lichtenstein’s Nude Sunbathing as a major highlight of Sotheby’s Contemporary Evening sale on 16 May in New York.
In order to best celebrate Lichtenstein’s late nude, we placed the work in the context of the most iconic female nudes in art history. This video was featured on our website, social media channels, and a cut-down was featured within a retargeted ad unit.
This video garnered positive web traffic and applause across all of our social channels, ultimately leading interested visitors to interact with the lot details. 'Nude Sunbathing' successfully sold for $24M, the second highest price of the auction.