Gender Equality Campaign for a Corporate Ad Assignment.
Innovation knows no gender.

It took many attempts before we arrived at our final concept for the Boeing Trailblazer campaign. We were at a loss and at the point where we didn’t think we had any more creative juice left in our bodies. Finally, after going back to the drawing board it struck us; paper airplanes. What a unique way to literally represent the flight of aircrafts and the figurative way to represent the hopes and dreams of today’s young females that strive to do what most people believe are jobs made for men.

We hope that our Boeing Trailblazer Program lights a spark in all young females and lets them see their potential in technician and engineering programs that society has deemed “man’s work.”