Wilderness Adventures is a summer adventures camp based out of the US. They were in need of a primarily typographic approach to their camp brochure.
I wanted the brochure to evoke fun, movement, and of course the outdoors. After going through many typographical solutions, I landed on creating my own custom lettering. With the help of some simple illustrations, everything fell into place.
The brochure was bright and fun, fitting for the families that wanted their children to spend some time out on adventures. Imagery was simple and helped enhance the typography.