To place Bounty as not only a daily household cleaning brand but also to help you be stress-free by the act of cleaning.

We researched and found that cleaning helps people relieve stress. It stimulates the mind and makes one feel positive.

We took this insight forward and introduced "Craft Your Cleansing" with Bounty Napkins.
For our print campaign, we made Origami art out of Bounty napkins to show the peaceful nature of cleaning and how Bounty is your best bet to doing it.

We also took beautiful photographs of the Origami swan and rose to drive home the fact that cleaning keeps you zen.

These print ads helped people to understand the stress-relieving effects of cleaning and associated Bounty Napkins with it.