Rural Studio, a socially conscious architecture program, is deeply rooted in Hale County, Alabama, but is known around the world. Tatum Design was tasked with developing an authentic identity that would honor the humble roots of the studio.
During the creative process, we immersed ourselves in the studio culture. The Rural Studio logo is inspired by the iconic Red Barn building, a beloved community landmark where the studio teaches its architecture classes. The rugged, weathered look of the actual Red Barn influenced the artistic texture of the logo.
The director of Rural Studio, Andrew Freear, who is a highly decorated architect has praised the logo for capturing the humble and hard-working spirit of the studio. It is a proud tribute to their rugged roots in a forgotten part of west Alabama.
1747 Reese Street Suite 211 Birmingham, AL 35209 US