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This limited edition 20 x 35" poster advertises the 2020 Auburn University Graphic Design Spring Juried Student Show to students, faculty, and the design community in and around Auburn, Alabama.
The design is inspired by the architecture of the Gogue Performing Arts Center and the style of cable hanging system of the exhibition. The selected pieces of student work suspend on the cables in rows like the cables featured in the poster design.
The creative process involved developing shapes that vaguely resemble letterforms and unique projects like the ones featured in the show. However, the poster isn't just a print piece. It was also designed to be interactive experience and therefore a complimentary animation pairs with the printed poster. The animation is a video linked to the poster through an augmented reality app called Artivive. Directions for viewing the animation are listed along the edge of the printed poster.
The final poster was printed 4 color on 80# white litho paper, pinned up in studios on campus, delivered to faculty, and handed out to the community. A series of promotional videos in the same style and various formats were created to also accompany the poster within the Gogue Performing Arts Center during the show opening and before the opening to advertise for the show.