This assignment was pretty open ended when it was first given to me. This is my senior thesis project, so we had the flexibility of choosing our own topics. I chose something I am interested in as well as a market I would like to become a part of eventually.

I began this project as a packaging heavy project focused on innovative and unique packaging deemed to blow any budget conscious art director crazy. I quickly learned this was wrong. I didn’t see it as a mistake, but as a learning experience, however. Diving into this project I realized this would be an online platform and that 90% of users/customers would first experience the product through the website rather than in person, so the website was the most crucial portion of this project. This realization brought me to terms with accepting the fact that my UX/UI was a crucial part to this project.

In the end, I learned a lot about curating design with purpose in this project, giving a reason to every design decision we make no matter how large or small, and how to give more concept to a visual aesthetic. I’m happy with the direction the project took, and one of the hardest things to admit is when you’ve made a mistake, but I’m happy to have said I made a mistake when I first set out on this project. If I hadn’t of thought of this in a whole new light I would’ve never learned from my mistakes, and in the end the only thing that can help any of us grow as designers is our ability to bounce back when we fail and learn from our mistakes.