IMG Academy, located in Bradenton, Florida, is the world’s leading provider of integrated academic, athletic and personal development programs. Offering a boarding preparatory school, sports camps, adult programs, team and individual training, IMG Academy has helped develop some of the world’s greatest athletes including Maria Sharapova and Cam Newton. An arm of IMG Worldwide, the academy has big aspirations and goals, all aimed at attracting the best young athletes from around the globe. Bailey Lauerman developed the "IMGoing To" campaign based on the academy’s long-standing history of achievement—a history reflected in the students that choose to attend IMG Academy and are defined as much by their drive as their abilities. IMG Academy provides unparalleled athletic training. But these student athletes experience a program that integrates that training with rigorous academics, character building and social responsibility. This is where you come to not just achieve—but exceed—the potential of both your body and your mind. Campaign photography showcases the athletic talent of IMG Academy’s students, highlighting the athletes’ extreme precision and skill, with messaging reflecting the academy’s focus on helping some of the best young athletes from around the globe prepare for and succeed in both athletics and life.