The design team polished the existing logo, brand label graphics, and 360 activation assets to complement the bold Brisk brand. Each label is made from a flexible system, consisting of layers, stickers, and collage elements. This approach allows for Brisk to amplify its artful expressions and stand out on shelf. The brand photography direction was also updated through bold colors, dynamic composition, and crisp lighting to complement the creative process, the diversity of our artists’ styles, and capture Brisk fans in a candid moment of enjoyment.