Brisk’s brightly colored teas function as a flavor beacon to the world, with a taste that’s even louder. A flavor powerhouse with a fun attitude, Brisk brings a refreshing kick to the senses through bold colors and expressive graphics. The Brisk visual identity was redesigned to position the brand from flavored iced tea to a brand that also fuels creativity through giving emerging artists platforms to continue to build their artistic careers.
The design team polished the existing logo, brand label graphics, and 360 activation assets to complement the bold Brisk brand. Each label is made from a flexible system, consisting of layers, stickers, and collage elements. This approach allows for Brisk to amplify its artful expressions and stand out on shelf. The brand photography direction was also updated through bold colors, dynamic composition, and crisp lighting to complement the creative process, the diversity of our artists’ styles, and capture Brisk fans in a candid moment of enjoyment.
We collaborated with these emerging artists to evolve the Brisk brand into an expressive personality that delivers on this flavor-forward tea. Within each label, the artists showcase their original talent, inspired by the Brisk bold flavors, to amplify taste appeal with their signature style and claim to fame. The result is a rebrand that feels vibrant, spontaneous, and more focused on the never-settle attitude of the Brisk iced tea drinker.
PepsiCo Design & Innovation
350 Hudson St 2nd Floor New York, New York 10014 US