Forest fire, illegal fishing, global warming and invasion of the habitat: those are all reasons for animal extinction and it just happened because of humans.

To show that, we did a shooting of balloon animals that represent animals in danger because of those practices, showing how fragile they are to human greed.

Shortlist FIAP

http://www.studzine.com/simple-but-powerful-messages-by-wwf-ads/

http://www.shotmcn.com/blog/too-fragile-for-human-greed-wwf-social-campaign/

http://designtaxi.com/news/394034/Simple-But-Powerful-WWF-Ads-That-Show-Human-Greed-VS-Fragility-Of-Nature/

https://www.frogx3.com/2017/07/03/fragilidad-de-la-naturaleza-vs-la-codicia-humana/

http://www.advertolog.com/wwf/print-outdoor/ballon-animals-4-22474865/

http://www.campaigntr.com/global/-acgozlu-insanlar-icin-fazla-narin-

http://www.maxitendance.com/2017/07/wwf-campagne-animaux-ballons-baudruche-sculpture.html

http://www.adeevee.com/2017/06/wwf-ballon-animals-print/

http://campaignjr.com/2017/07/04/i%CC%87nsanlarin-acgozlulugune-karsi-narin-doga/

http://www.pitchina.com.cn/index.php/Findresult/findresult?key=WWF#cbp=/index.php/Work/workDetail/work_id/2766

http://adnews.com.br/internet/campanha-mostra-fragilidade-causada-pela-ganancia-humana.html

http://comunicadores.info/2017/07/17/animais-feitos-de-baloes-alerta-sobre-ganancia-humana/