The creative process started with aligning the ethos. The goal was to speak the language of the street, which dictated the mediums, posters, stamps, spray-painted objects, and access to the internet. The full branding was created and the posters needed to embody the function of the museums. There's an online archive that can be accessed through the website and a series of the posters animate through augmented reality. An App that was developed for this project, that scans the poster and animates it on your phone.