Beirut Street Museum is a conceptual museum experience that takes you through the streets of the city and their unexpected visual and verbal artifacts that usually go unnoticed. By shedding light on those social occurrences, the Beirut Street Museum makes us (re)consider what shapes our cultural landscape and heritage. A recipe made of available, local, accessible and repurposed material patched by a sense of utility, articulates the interactions of the requestioned open-museum. The BSM is an invitation to wander the city through the experience of these new (or renewed) encounters.

The creative process started with aligning the ethos. The goal was to speak the language of the street, which dictated the mediums, posters, stamps, spray-painted objects, and access to the internet. The full branding was created and the posters needed to embody the function of the museums. There's an online archive that can be accessed through the website and a series of the posters animate through augmented reality. An App that was developed for this project, that scans the poster and animates it on your phone.

Once the posters were on the streets, they stopped every single person passing by, to at least spark curiosity in them. The augmented reality animation was the surprise factor that created a great reaction from the viewer and left him thinking about this concept, potentially rethinking his city's own visual identity