Generate excitement around the launch of a new Snap-on power tool that was completely re-engineered to deliver the perfect combination of comfort, control and durability.
Approach
Using the universal fable to break through clutter, we produced a digital flipbook version of the hardbound storybook with custom imagery to tell the story of the “Just Right” tool.
Results
The book was met with great enthusiasm in the sales channel. Launch performance of the new tool was exceptional – exceeding projection and volume of the predecessor tool. The result: a new classic already in its second reprinting.
