- Award
- Platinum
- Agency
- Traction Factory
- Client
- Snap-on Tools
- Art Director
- Steve Drifka
- Peter Bell
- Category
- Video
- Promotion
- Country
- United States of America
- Award
- Platinum
- Agency
- Traction Factory
- Client
- Snap-on Tools
- Art Director
- Steve Drifka
- Peter Bell
- Category
- Video
- Promotion
- Country
- United States of America
- Title
- The Just Right Tool
- Photographer
- Freddy Fabris
- Creative Director
- Steve Drifka
- Social Channel Manager
- Alex Lahr
- Set Designer & Props
- Steve Radtke
- Senior Account Executive
- Laura Lindorfer
- Production
- Christopher Dick
- Photo Retouching
- Diego Garcia
- Main Contributor
- Steve Drifka
- Executive Creative Director
- Peter Bell
- Digital Director
- Travis Knutson
- Copywriter
- Tom Dixon
- Animator
- Jim McDonald
- Christopher Dick
- Account Director
- Shannon Egan
Assignment
Generate excitement around the launch of a new Snap-on power tool that was completely re-engineered to deliver the perfect combination of comfort, control and durability.
Approach
Using the universal fable to break through clutter, we produced a digital flipbook version of the hardbound storybook with custom imagery to tell the story of the “Just Right” tool.
Results
The book was met with great enthusiasm in the sales channel. Launch performance of the new tool was exceptional – exceeding projection and volume of the predecessor tool. The result: a new classic already in its second reprinting.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US
