Create an original campaign for a beauty/grooming product. For this campaign, Harry's was chosen as the client brand and their razor was selected as the product. The campaign should promote a specific product benefit in a new and interesting way.

Research shows that fewer than 10% of women and fewer than 6% of men between the ages of 18 and 35 prefer their partner to be “all natural” with their pubic hair.

With their built-in trimmer, lubricating strips and flexible head, Harry’s razors are so versatile that you can trim and groom even the most sensitive areas, so you and your partner can get “handsy” in all the right places.

This campaign focused on three product benefits for Harry's razors—the built-in trimmer, lubricating strips, and flexible head—for use in personal grooming. Using shaved fruit and vegetables, the campaign highlighted a widespread product use that often goes unmentioned by brands for a fun, sex-positive campaign.