The direction was to play with the look of classic horror posters and the zombie genre itself and was creatively open to exploring both graphic and illustrative concepts.
Approach
We explored a variety of styles and techniques that had a lot of fun with the genre.
Results
While we referenced the ‘70s horror poster with some elements, we kept a more modern technique on the characters and highlighted the film’s impressive cast list. This payoff piece felt like a true departure and new look from the teaser poster.
