University of Cincinnati (School of Design, Art, Architecture and Planning)
Designer
Akshata Wadekar
Tara Hush
Heather Ingram
Category
Logo
Country
United States
Title
DAAP Logo
Design Firm
Landor Associates
Client
University of Cincinnati (School of Design, Art, Architecture and Planning)
Designer
Akshata Wadekar
Tara Hush
Heather Ingram
Category
Logo
Country
United States
Title
DAAP Logo
Senior Designer
Tika Redding
Production Artist
Toni Doty
Executive Creative Director
Valerie Aurilio
Design Director
Jay Hoffman
Assignment
As one of the top design school in the nation, University of Cincinnati’s School of Design, Art, Architecture and Planning wanted a logo for its annual senior showcase, DAAPWORKS.
Approach
The logo elevates the DAAP identity as an empty vessel, ready to take on an infinite array of visuals that represent the eclectic experience of each college design student’s unique journey as they begin to make their own mark on the professional world.
Results
Faculty and students alike have embraced the new logo and used it to create a stunning showcase for their graduating class. “For the time I have been at DAAP, this concept is the best one—most definitely.” – Professor Oscar Fernandez, UC