This is a packaging assignment for A2 milk. A2 Milk is a milk company that promotes milk for everyone, even for people who couldn’t drink it before.
In the design of the bottle, I also consider people with vision impairment. I implement braille to become part of the design of the bottle. The bottle’s shape has elements of a traditional milk bottle, but with a modern twist. For the Logo, I try to use the type to show the brand’s scientific side, promote that scientists have researched the milk, and it is safe for everyone to drink.
With this new design, the milk brand can extend their market to a more significant demographic. People with vision impairment can enjoy the kind of milk they want. The modern look of the bottle can also attract more people to buy the milk and raise awareness to support the vision impairment community.