The goal of this project was to create a logo for Kat’s Toys, a small eclectic boutique toy shop that sells toys that range from stuffed animals, board games, and card games.
Made with the morphological approach of combining a cat and a slinky toy. This logo mimics the bend of a cat’s back when being picked up along with a slinky arching when being played with. For the name of the company the play on the founders name worked with the imagery of the logo as it helps reinforce the playful nature of the store.
The trademark was successful since captivated the essence of the toys sold at the store.