Bailey Lauerman was charged with promoting Kendall Moto Oil’s latest and most fuel efficient diesel engine oil. A key tool we had available was test results showing that our Super-D FE oil outperformed the competition in both fuel efficiency and wear protection.
The creative idea was simple, present the test results in headlines crafted from the metal our oil was made to protect. And we claimed our leadership position with the tag line, “V is for Victory” a reference to our iconic two-finger logo.
In the early stages of a long buying process, this campaign has already generated qualified leads from several trucking fleets looking to switch to Kendall.