Cruz Ortiz was chosen as the artist by Guerilla Suit because his "cosmic cowboy" stylized art best represented Texas - a blend of culture, tradition, technology and style. Guerilla Suit then worked with Pernod Ricard to pick a particular piece to feature on the bottle while taking into consideration the overall brand, the audience, and liquor laws. To help create an environment for the boot to live in, Guerilla Suit adorned the bottle with styled agave plants and starts based off of Ortiz's art. The bottle also features Absolut founder Lars Olsson Smith wearing a cowboy hat, marking only the second time in the brand’s history in which Smith’s logo has been altered.