In Season 2 we enter the new world of Schmicago. Josh and Melissa miss the magic they felt in Schmigadoon and in an attempt to return, find themselves in a whole new set of musicals.
We wanted to stay true to the established feel of the Season 1 campaign, while introducing the audience to the new, sexier location of Schmicago.
We wanted to bring the cast inside to show off the darker, sultry tone of this season and further differentiate it from Season 1. While keeping the talent literally in the spotlight, we let viewers know that their favorite couple is back, but in a totally different light. We also updated the title treatment to further highlight the new glitz and glam of this season.
As one of the earlier pieces in the campaign, the art set the tone for the new season and garnered excitement for the premiere.