Sr Project & Production Manager: Francesca Zaccone
Video and Content Lead: Jean Edelstein
Sr Manager, Creative Operations: Erika Bryant
Global Brand Strategist: Kristen Mooney
Sr Market Researcher: Rosa Levitan
Head of Consumer Communications: Becky Auslander
Editorial Company: Final Cut
VFX Company: Ethos Studios
Colorist: Kaitlyn Battistelli
Music & Sound
Squeak E Clean
Carlo Cavallone / Devon Hong / Ivan Whitted / Anne-Sophie Collier
Head Of Production
Chief Marketing Officer
For Etsy’s first-ever brand campaign, we told three simple, heartwarming stories that show just how powerful giving the perfect gift can be.
In “Shiori,” we meet a young, Japanese-American girl, navigating through the world with a name others find difficult to pronounce. Those frustrations are eased when her mother gifts her a necklace that spells out her name, reaffirming the pride she has in her identity and highlighting the inclusivity she’s been searching for.