Create an identity system for Phoenix Marketing Group, a new information technology and telecommunications company. Included are capabilities brochure cover, promotion poster, logos and stationery.
Approach
Both a monogram and an initials version logos were created, based on a prominent visual rhyme of the first cap"P"with the wi-fi icon; and also a more subtle, secondary reference to the mythological phoenix bird iconography was included on the cover and poster applications.
Results
The client felt that the double image monogram/wi-fi icon created a unique and appropriate identity among the competitors in their segment of the tech world.
