The assignment was designed for us to explore a social issue that we have strong feelings about. I decided to attack the problem of porn use and it's link to the global sex trade. The link exists both psychologically and financially to the point where stopping porn use would nearly cut off the entire sex trade. We were asked to create 3 deliverables that would form a campaign. In my situation, I wanted to inform men about the effects of porn and, if possible, dissuade them from consuming porn.
I decided to attack the problem from the side of stopping men from using porn. In order to do this, I had to fight fire with fire, so to speak. The process a man goes through when he decides to engage in porn use begins with the fantasy stage and moves on to a preparation stage. I decided the most effective thing would be to lure a man in and then cut off his fantasy before he would be able to engage in any acts.
I created a advertisement series, a poster series, and a linked phone image series.
The poster series which is what I've highlighted with this submission uses a QR code to deliver an image or statistic to the user's phone to interrupt the fantasy that could be formed by viewing the image.
Every piece of the series uses the same girl, who is a porn star, just with different shots. The images, widely available on many file sharing sites, are originally used and published by Bravo Erotica.
The entire series was well received by my peers and created quite a bit of controversy among other professors in the graphic design department. Many professors were a bit turned off by seeing something so revealing, however, I believe that this fact adds to the whole delivery. Even if someone is not a consumer of porn then they will still remember and understand the impact that the series has.