The task was to create a branding system that captures the rustic yet elegant feel of Vianesa Lodge & Resort. The property is located in Northern California and features a resort with traditional hotel rooms as well as luxury cabins if a guest is wanting to have a more private stay closer to nature. The goal was to create a branding system that was recognizable and consistent, easy to understand at a glance while also encompassing the welcoming personality of this 5 star resort.

The color palette was selected through multiple photos of Northern California’s sequoia trees, rivers and mountains, hoping to capture the earthy feel of the location. The typography conveys elegance while also being friendly, inviting and warm. Clear hierarchy was utilized on door signs and keys so guests could understand them at a glance. The logo is reminiscent of the shapes and forms found in cattle brands used in ranches found in the area while also resembling the letter V for Vianesa.

The project is successful because there is consistency throughout a variety of assets while encompassing the charm and uniqueness of the resort.