Corporate identity for the Breton Group, an international company specializing in plant engineering and production of industrial machines. Active in over 100 countries around the world, Breton is known for the development of advanced technologies and materials, thanks to more than 500 patents registered since 1963, the year of its foundation.

The logo comes from a font that rejects the precepts of classical typefaces in favour of an emblematic and linear geometric communication making a word-mark at the limit of legibility.
The implementation of the project included the coordination of each application – from signage to graphic imaging, and product documentation to exhibition fairs – all with the purpose of maintaining the essential style of the brand.

Thanks to its visual structure consisting of straight and semi-circular strokes, the design, evokes the rigorous character of the company and reflects its technical and technological production. The intention of the visual design of the BretonType font was to achieve a modular construction suitable for processing abstract images with a strong graphic impact.