How to show in a poster the many doubts and problems that lie behind genetically modified food? How to shake the viewer, wake him up from lethargy?
An actual object was created for the project, a real lemon with real hair. Planted. The whole thing was photographed, typography added during digital processing.
Poster presented in numerous exhibitions and publications such as; - The New York Times - Upfront Magazine - Scholastic Book Publishing - How America works - The Design for Dissent by Milton Glasser and Mirko Ilic Presented at exhibitions in USA, Germany, Poland, Turkey, Canada, China, etc.