We are a graphic design & branding company. This was one of our hardest assignments ever - to redesign our company’s logo & brand story :)
The name of our company is Mermaid, Inc. We believe that creativity isn’t a solid thing. It’s a fluid process. For us, the fluid world mermaids inhabit is an excellent metaphor for the fluid-state-of-mind philosophy needed to thrive in today’s rapidly evolving business environment. Hence Mermaid, Inc.’s tagline, “Fluid Creativity.”
To showcase this, a fluid, water-esque background creates the tail of our mermaid icon. The stroke of the lowercase “m” acts as a ballast to the tail, creating a harmonious balance.
Simply put, we love it. We believe it showcases our out-of-the-box thinking & let-your-freak-flag-fly philosophy!