Mi Sports Bluetooth Headset Mini is a low-profile product that targets the lower end of the sports headset market. So it is the designer’s task to add some attractive elements to its packaging and make it outstanding from the shelves.
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture. In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them – emoji comes to mind.
Emoji is an amazing way of communication – a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
The packaging makes an otherwise low-profile product much more interesting, and much easier to resonate with its young users.
Beijing Xiaomi Mobile Software Co.Ltd
Keliyuan building, No.72 Anningzhuang East Road Haidian District Beijing, Beijing 100085 CN