"Shown here is the sweet spot. The Sweet Spot is located in Santa Monica, not far from LA. Each of the spots are placed in cities targeted with larger populations with parking issues. As you can see the outside is minimally branded leaving all the fun and exploration to be had upon entering. For the sweet spot, consumers will walk into a gelato shop branding with the campaign collateral. They’ll even see how small a fiat actually is when they realize the ice cream container is exact shape of the front windshield.
They’ll leave with their own swag from the campaign as well as be able to keep up with its wearabouts through and Instagram. "