Going off of the company name, “Un Segundo” (One Second), we built a case with clock inside, with only the second hand on it. The case’s lid bore a message whose purpose could generate interest in its contents, “Cualquier cosa que ocurra en un pequeño espacio de tiempo, puede ser muy grande” (“Any occurrence within small points in time can be enormous”), and then inside, behind the second hand was a text reading: “One Second is a film, an audiovisual plane or video”. Within one second, decisions are made, ‘action’ is called, and ‘cut’ is announced. Within one second, you know that you will do good, and what shall be done in the next second. www.unsegundo.es" would ultimately direct to the company website. Fifty units were sent to different advertising agencies and institutions.