MTG Co., Ltd is a company which develops innovative beauty machines combining state-of-the-art technology with beauty products to provide the maximum effect, excellent functionality, and sophisticated design. This ReFa CARAT is a mega-hit product which has sold over 200 million units, making the company’s name gain a wider publicity. The old photo has been featuring a plain image of the product to show its simple form. As a part of re-branding attempt, we were tasked to create a new main image which would enhance the brand’s status.
To achieve this goal, we used lightings which emphasize the jewel-like beauty of rollers against the backdrop of perfume bottles filled with water to produce an elegant image with full of light. The message underlying this image is our wish for women to shine bright with the help of ‘micro-current’ featured in this product.
This poster has been posted in shops across the country, and was also adopted as a material used in promotional activities aimed for build a new channel of trade. The quality of this poster was highly recognized; a new channel are set to develop.