Let the audience know that it's not the everyday people you would think that are struggling with student loans.
Approach
In the new spots for Laurel Road, we use misdirection to tell the story of major debt for those with careers in medicine and law. The spots use misdirection to let the audience know that student loan debt effects even the most prestigious of professions
Results
The client loved the spots and used them in multiple media platforms including traditional and digital.
