This is a motion design student project from the University of Cincinnati DAAP Graphic Communication Design program. The assignment was to create a network or identity bumper for an existing network. The final project had to identify which network the viewer is watching and also feature some shows that are available on the network.
For this project I chose to create an identity the IFC Network. IFC's current theme is "always slightly off". This theme was used as inspiration for the quirky timing and quick cuts in the final project. The objective was to create an identity that would capture the voice and style of the IFC Network and the shows that it airs.
Overall the final project seems work pretty well. The timing and the editing in this project took several trials. Hopefully the final result captures IFC's "slightly off" voice.