The time for clever and designerly Peace posters has passed. While the sentiment is in the right place, Putin doesn’t give a damn about peace. The situation in Ukraine is life and death. A poster that truly reflects this dire situation calls for a defiant and bold statement.
The creative approach is inspired by President Zelenskyy’s defiant and courageous stance in the face of overwhelming odds. It’s all about not backing down. The title, an expression undoubtedly on the minds and lips of every soldier and citizen in Ukraine.
Besides doesn’t a rocket provide a wonderful opportunity for metaphor?