As soon as the video was posted, it began to garner attention, acquiring likes and views on Facebook and YouTube. The final count of views on YouTube was 7.5 million, and it was their third most watched video in October. The video also received press from the Today Show, CNBC, Huffington Post, AOL, Gawker, the L.A. Times and The Guardian. It had 635 total impressions and a paid to earn ratio of 1 to 9. Also, a link to a downloadable coupon had several hundred thousand redemptions and lifted sales on a billion dollar brand 3% in only two weeks.