Flight Beer Co. is an international craft beer concept made up of separate ranges such as Aviators, Celebrities and Flights. The ranges involve breweries from around the world, producing and bottling at the very location of a historic event or in the hometown of a distinguished aviator. This targeted production intends to foster a sense of pride within these areas and an ownership of each product variant.
The Buddy Holly and Flight Recorder are special editions and collectors items within the Celebrities and the Flights ranges, targeted respectively at the premium segment within the tax free marked and the bar and restaurant market.
Flight Beer Celebrities feature a range of aviation stories and memoirs linked to well-known sports personalities, film stars and musicians, such as Buddy Holly whose story appears on the Genius Stout label.
Flight recorder is made in memory of the USAir Flight 427 and a flight crash that led to longest lasting investigation in the history of the National Transportation Safety Board.
Together, these pay tribute to significant aviation events and salute aviators of history.
Alongside a common typographic route, blending craft and history with aviation motifs, the ranges are distinguished by coloured panels and a monogram of calligraphic strokes and flourishes that tie the range to the stories of individuals and events. A matte black bottle with a copper foil marks out the special edition Buddy Holly. The yellow Flight Recorder simply refers to the actual colour of a plains´flight recorder.