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When it comes to vodka, Stolichnaya is one of the originators. But after 80-plus years, the brand had lost its meaning to a younger generation.
We decided to get back to basics and create an idea that cut through the superficiality of the vodka world -- Stoli isn’t just “A” vodka, Stoli is THE vodka, with the history and quality to back it up. We created a look that would complement the new brand platform and take direct inspiration from the iconic Stoli label.
These posters flooded New York, Los Angeles, Miami, Chicago, and Boston public transit systems. Begging their audience to think about what they would be drinking that night, some vodka or THE vodka.