With nearly 40 years of dedicated work and accomplishments, Sojourner Center has evolved into a leader in domestic violence. Today, Sojourner Center is committed to expanding the safety net of services for women, children and men. Sojourner Center knows that the field needs to provide more than shelter to achieve a world free from domestic violence and it is further extending its services into the broader community through education and prevention. To reflect this expanded view of domestic violence, the Center hired Hershey Cause Communications to lead it through a strategic planning and rebranding process, ultimately adopting a new mission, vision and logo.
Hershey Cause Communications led Sojourner Center through a strategic planning and rebranding process, including a new visual identity, collateral and website, to more effectively communicate their services. The new logo illustrates Sojourner Center’s move beyond shelter, formerly represented by a house, with a butterfly—a symbol of growth and transformation. The logo is formed by the use of adult and children’s hands that, when joined together, become a powerful symbol of hope and transformation. Just as a mature butterfly emerges from the cocoon, Sojourner Center has grown to unfold its wings and fly. Furthermore, the hands in the logo show that hands can be used for more than hitting, often a form of domestic violence.
The new brand and strategic direction was unveiled at Sojourner Center’s annual Hope Luncheon fundraising gala with everyone from board members and staff to donors and community partners embracing the organization’s evolution. Sojourner Center has since been able to position itself as a national leader in the field of domestic violence, featured in 2015 in The Huffington Post for its work to understand traumatic brain injury and then hosting the Sojourner Center Institute Inaugural Research Symposium in 2016.