Cinetools provides film equipment support and rentals for the Hollywood North production community, offering everything from lighting to lenses. The new brand identity is designed to actively compliment those tools by acting as one itself – a focus chart for calibrating lenses. In one bold, industry specific image, the new logo tells customers that Cinetools has the gear they need to get the job done. As an added layer, the concentric rings spell out C-I-N-E-T-O-O-L-S in ASCII digital code, further reinforcing the expertise in digital filmmaking tools.
Zulu Alpha Kilo
260 King Street East Suite B101 Toronto, ON M5A 4L5 CA