Roppongi Hills is a mega-complex that is highly representative of Tokyo with its combination of art galleries, movie theaters, and observation platforms. Ladies’ design development for the 2016SS in WESTWALK, the fashion zone of Roppongi Hills.
“ROMANTIC LAYERED,” represents the fashionable women of Roppongi Hills with the focus on multi-colored and multi-layered fashion that turns visuals into action. Colorful lace shows off the unique sexuality and style of each woman, with repeating diagonal shapes bringing to mind textiles and fashion. Meanwhile, the nature of lace blurs the lines between what you can and cannot see, expressing the beauty and refined nature that lies in-between, similar to how a strong woman can also have a sweet hidden side.
Increased the sales rate for ladies’ fashion at Roppongi Hills as well as increased the brand awareness of Roppongi Hills. In addition, these designs have made people more aware of the cutting-edge nature of Roppongi Hills.