The goal of this project was to rebrand an existing brand location to make it effective and luxurious. Located in Memphis, TN, this loft space is rustic and a great place for young professionals living in Memphis to settle down in a cool, urban setting.

For the design process, I wanted to design a clean logomark that was in touch with the rustic-ness of the brand. The expressive typeface adds that effect with a simple san serif beneath it to compliment it. Additionally, colors were used to compliment the interiors of the space, especially the exposed brick look. A dark burnt orange and cream are the two primary colors used in this brand.

The result of this project is a professionally branded loft space. The cohesiveness of the branding using the burnt orange, cream and textures allows for a successful visual of these lofts. Union Alley Lofts is now an attractive and unique space to live in Memphis.