How do you give a voice to people who always speak for others?
"Do something great. People will talk." This is what we tell our clients. Listen, respond and connect to/with people in ways that reward their time, interest and intelligence. We wanted our own mark to reflect this philosophy (a letter mark LC/creating communication that is a catalyst for dialogue); and our business papers—particularly the business card—to put it into practice.
Our mark is strong on its own but even stronger within the branding system that accompanies it. The clean lines reproduce well at all sizes and in b&w.