Climate change is wreaking havoc on the world's barley crops and that, could triple its price in a few years. But don’t panic, beer lovers!
For the first time, consumers will rule the price of their beers by recycling them to save water.
We’ll place Budweiser vending machines in key spots at party cities encouraging people to recycle in exchange for refreshing discounted beer. The more they recycle, the cheaper their beer.
Additionally, we’ll create a microsite where they can track the global beer price in real-time and direct them to the nearest machine.
And to celebrate we have saved beer, we’ll create an obstacle course competition that’ll help reduce beer prices even further. The fewer participants spill their beer during the course, the better their score, and the price will be.