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Projection Artworks are the UK’s foremost projection specialists. The assignment was to design a poster as part of a wider rebrand project.
The brand is based on a black and white pattern which can be applied to any shape or canvas. The bold graphic language plays with perspective to draw the audience in, and reinforce the 360 immersive experiences Projection Artworks create. To reflect the creative output of their technology, we designed a poster that was inspired by elements of the 3D technology they use – mapping on to polygon shapes.
The result is an eye-catching poster that is sure to grab the attention of their audience. As a consequence of our rebrand, they have seen a sharp increase in new business and global projects – two massive ticks against their objectives.